The HartBeat of Main Street Grant Program

As the economy continues to deal with the effects of COVID-19, we are committed to supporting small businesses as they work to reopen safely. In partnership with The Hartford, we have created a grant program to support brick-and-mortar businesses in commercial districts as they enter the next phases of reopening across the country. The HartBeat of Main Street Grant Program will fund solutions that help small business owners respond and adapt to the COVID-19 pandemic, and also help to revitalize and strengthen older and historic downtown commercial districts. Grants of $5,000 to $15,000 will be awarded on a competitive and first-come, first-served basis. A minimum of 50 percent of grants will benefit diverse-owned businesses, as defined by the Small Business Administration as minority, woman, veteran, disabled, and/or LGBTQ-owned. Grant applicants are not required to be customers of The Hartford. Applications will be weighed and grants awarded without consideration of applicant’s being or not being a present, past, or prospective customer of The Hartford.

What types of businesses are eligible?

Businesses must meet the following criteria to apply:

• The business must be a business entity in good standing in the state in which it was formed and the state in which it does business.
• The applicant’s business has a “brick-and-mortar” location and operates in an older or historic main street, downtown or commercial district in the U.S.
• The applicant’s business employs 20 or fewer full time employees, including the owner.
• The applicant’s business has been in operation since January 1, 2019.
• The applicant is an owner of the business and is 18 years of age or older.